The CCI Nord-Isère launched, Monday, February 22, its “Objective CSR” with its various partners. Its goal: to train VSEs and SMEs in the area to the assessment of Corporate Social Responsibility.
Three letters more or less well known by local companies. Corporate Social Responsibility, or CSR, addresses the economic, social and environmental dimensions of business decisions, in conjunction with all its partners (customers, employees, bankers, suppliers, subcontractors, etc.).
“We are witnessing a real change in the values of entrepreneurs, who are looking at business more from a social and environmental perspective,” says Daniel Paraire, president of the Nord-Isère Chamber of Commerce and Industry, which will offer targeted support from March 11. According to him, those who have opted for a CSR approach “are more resistant to the current economic shock.
Like Décomatic, a packaging manufacturer in La Verpillière. “In March 2020, in the middle of Covid, activity was more intense than usual. The employees had to be reassured to return to their jobs. The CSR culture is for a lot in this success”, testifies Jean Christophe Milliat, technical manager.
(…) extract from the article in Le Dauphiné.Back